Business design & experience strategy


I bring strategic, product and commercial leadership to
global brands, complex organisations, and start-ups. 

Business driven

I design businesses.

I help organisations build future-forward vision and foster systematic innovation. These days I work with Futurice, conversing with C-suites on organisational change. 

I also advise various startups. (works.iodasdataPelican)

In 2010, I founded a boutique service design agency in the Estonia serving global clients, focusing on e-government projects. 

Designer at heart

I have designed multiple award-winning products and services while working at global design agencies like fjord and frog design.

I received my BSc in School of Interactive Arts & Technology (SIAT) at Simon Fraser University in Interaction design. 


Other interesting facts

I sit on the national executive committee for the future-focused political party Transhumanist UK.

I co-authored a book called python tools for visual studio.

I am a certified Scrum Product Owner.

Citizen of the world

I am fortunate to have seen a lot of the world. It has given me great empathy and adaptability to different cultures.

Born in Taiwan, grew up in Vancouver, Canada.
Lived around the world including Hokkaido - Japan, Tallinn -Estonia, Madrid, Barcelona, Milan, Dubai, Seattle. 

I am fluent in English and Mandarin, conversational in Japanese.
Learning Italian and Arabic.

These days I call London home.